Boards are Pinterest’s way of sorting Pins into categories or collections. Boards – with the billions of pins available on the site, one needs a way to keep them organized so they can easily find the Pin again.The more aesthetic or visually appealing your images are, the more likely people will Pin them. Each one of them is linked back to its source so it can be utilized to direct traffic to your business. There are certain types of rich pins and the like – rich pins, push pins, or promoted pin – so get to know them as well. Pins – these are basically the things you want to save on Pinterest like images and videos, just like how you want to save a file and use a thumb tacks to keep it in real like.Overview of Pinterest Terminologyīefore we go deeper about how to use Pinterest for business, let’s first talk about the following common Pinterest terms which might help you maximize the social media platform: It is why it’s a good idea to create your own Pinterest business page so you can effectively promote your brand and reach both your loyal and potential customers. With its growing customer base and user-friendly interface, Pinterest’s new option will only make it easier for businesses to reach their consumers. However, statistics show that the number of male users doubled in 2014, meaning that content targeted for the male audience will also increase on the platform. This new capacity of Pinterest will make it easier to reach potential customers knowing that Pinterest analytics is one of the best.ĭespite this, many business people are hesitant to use the platform due to its predominantly female users. Pinterest is a platform where users look for inspiration for projects and, more importantly, new products to purchase. It’s only going to get larger from there due to its new option to set up a Pinterest account specifically for business. Though not as big as Facebook, Twitter, or Instagram, Pinterest is a social media site popular in its own right with over a hundred million users worldwide. 6 Some Tips on How to Effectively Use Pinterest for Business.5 Connect your Online Store with Pinterest.4 How to Change Your Pinterest Account to Business:.3 Differences between Personal Pinterest and Pinterest for Business.

2 Why You Should Create Pinterest Business Account.