The research projects discussed in this talk improve advertising and content blocking in three ways. proving high quality blocking for users under-served by existing tools). blocking types of harmful behaviors other tools miss) and breath (i.e. Brave is building the best-of-breed content blocker, both in terms of depth (i.e.

In this talk I will present three research projects from Brave, and how we plan to improve content blocking for all web users. This last shortcoming is particularly significant because people visiting non-English, non-global-language parts of the web often face higher data costs, and have lower incomes to pay for internet access. Popular content blocking tools rely on crowdsourced generated filter lists, and while they're demonstrably useful, they also suffer from many shortcomings: (i) they're easily circumvented, (ii) they break websites (and so are overly conservative) and (iii) rely on large numbers of users, and so do not “scale” to parts of the web with fewer users. If you're reading this, you almost certainly have a content blocking tool installed. Advertising and content blocking is an important part of improving the privacy, performance and overall-pleasantness of the web.

Brave block website